About
In this course, you will learn about principles of digital marketing before addressing the cornerstones of digital strategy - digital disruption, the explosive growth of mobile and social media, digital tools for effective audience and competitive research, buyer personas, content marketing, and creative strategy. you will learn how marketers use digital channel planning, e-commerce, social customer service, and omnichannel strategies to provide consumers with a consistent brand experience across all touchpoints. Also, we focuse on strategy execution and digital leadership. This course dives deeper into the knowledge, skills, and behaviors required to lead, develop, and nurture high-performing digital teams, enabling them to successfully execute a digital strategy.
You can also join this program via the mobile app. Go to the app